Mission

At Branded Licensing, we are all about the brand.  G R E A T  A R T,  D E S I G N, and T R E N D are foundational to what we have to offer, but it really does help when you have a story to tell, followers to tell it to, and customers to buy your product, that is why a brand is important.  Our L I F E S T Y L E brands offer artwork that meets the demand of many industries.  This boutique licensing agency is the source for a broad selection of artwork.

Behind the Brand

Founded by industry veteran Melissa Schulz, whose 20+ years of licensing experience has found her on all sides of the licensing deal table.  Her creative vision and relationship building has helped her curate a talented portfolio of artists and clients.

Melissa’s vast experience as a Creative Leader, associated with leading brands such as Hallmark, Hard Rock, American Greetings, and Kathy Davis to name a few. With over 20 years of experience in the art licensing and product development fields, Melissa has strategically led creative teams through transitional, successful and growth periods. Charged with entrepreneurial spirit, she has spent years helping artists and companies strategize their business growth path. Proudly, Melissa devoted much time building the Kathy Davis brand online through social media marketing, as well as great success in traditional marketing channels.  Through the process of building her own jewelry line, she has proven her “hands on” capabilities in all aspects of the business. Finally, she is an optimist, a relationship builder and a brand ambassador – all things that have helped prepare her for where she is today – helping artists build their brands and strategies to navigate the waters of licensing.

Areas of expertise include:

Brand Strategy and Execution.  Strategic Brand Building and Brand Management over the “life cycle” of properties, synthesizing consumer and retail knowledge with relevant designs.

Marketing.  Strategic Planning and Implementation at B2B and B2C levels in both traditional and social media.

Creative Direction and Product Development. Innovative Thinking and Strong Design Aesthetic for new product development and ongoing line development.

Licensing. Provides full 360° viewpoint, with experience from both licensee and licensor perspective including:  Research, Sales, Deal Negotiation, Contract Drafting, Contract Execution, Product Line Development and Marketing, and Relationship Management.

Retail and Consumer.  Retail Entrepreneurial Spirit with true understanding and experience of consumer needs/wants.

Why license with us?

Adding our artwork to your products will enhance and elevate your products and brands.  You are not just licensing a piece of art, you are gaining a marketing and creative partner.  Our artists will help promote their products through their social media platforms where you will find new channels of customers.  The B R A N D E D  L I C E N S I N G portfolio has true lifestyle brands, brands whose artwork tell a story and could be consistently found on product that touch every aspect of todays customer's lifestyle.